As the event industry continues to evolve, it's important for event planners and producers to stay up-to-date with the latest audiovisual (AV) trends. From virtual event technology to LED video walls and interactive displays, here are some of the hottest AV trends that you can expect to see in 2024 and beyond.
### Virtual event technology
With the pandemic causing widespread travel restrictions and social distancing guidelines, virtual event technology has become a game-changer for event planners and producers. Virtual and hybrid events are no longer a futuristic concept, but a key component of the event industry. Companies have shifted their events online, and virtual event technology has allowed event planners to create immersive and interactive experiences that were previously impossible to achieve.
### LED video walls
LED video walls have become a popular option for creating stunning visual displays at events. They provide a high definition, bright and vivid display that is visible from afar, making them ideal for concerts, sporting events, and corporate presentations.
### Interactive displays
Interactive displays have become a popular trend in the event industry as they provide guests with engaging, immersive experiences. These screens and displays can be touch-enabled or use motion sensors to create interactive visuals that respond to guest movements, making them ideal for social events and immersive brand activations.
### Projection mapping
Projection mapping can transform ordinary event spaces into stunning, interactive displays. This technology uses projectors to create 3D illusions and interactive displays on walls, floors, and other surfaces. Projection mapping can also be used to create dynamic branding experiences or for product launches.
### AI and AR technology
AI and AR technology is quickly becoming an essential component of event planning. With powerful algorithms and analytics tools, AI can help event planners create personalized experiences and optimize event flow. Meanwhile, AR technology can be used to create unique, interactive experiences that enhance brand activations and product launches.